ForKeeps wrote:I mean technically putting it on-demand is "airing" it, isn't it? You're watching it on your TV and it's on Showtime. May just be semantics.
Well, what I was interested in about this idea was that, for those who chose to tune in, it would be a sort of organized watch-through. "Tonight at 9, this episode. Thursday at 9, this one." etc. Nothing to do with wide availability (in fact, a bit more to do with scarcity/limited availability) and everything to do with "same Bat-time, same Bat-place."
I can see why Showtime would decide not to go this route, since it's a bit like playing make-believe: everyone knows they can just go binge on a streaming platform if they feel like it. But I'd imagine some media outlets and viewers would play along and, again, a lot of older viewers don't really take advantage of streaming or even on demand features (I know my folks, in their sixties, have had a Smart TV for a year and still mostly just watch "what's on" because everything else seems too complicated).
Personally, I thought it would be a fun opportunity to create a guided tour through the series for new viewers, a kind of episode guide on steroids posted after each episode re-aired...but frankly I see no point if everything just drops simultaneously on a streaming platform the day after Christmas, and that's it.
Kinda a bummer though, again, I can see why it would seem an old-fashioned way of doing things. Still, Showtime did say they were gonna (and re-assert that later). So I'm still hoping.